New project: maths, emails, and an empty ISA

What do you do when you try and find a site that allows the re-sale of preloved cloth nappies but the only one that did exist has closed down operations?

You buy the site of course.

used nappies-02As briefly alluded to in the last post, I’ve bought into a new project which I’m hoping will give me an increase in passive income in the long term, but in the short term is a great way of shifting several hundred pounds worth of cloth nappies: UsedNappies.co.uk

The purchase/takeover has not been without issues. The software the site was running on was massively out of date with a ton of potential security issues. The upgrade to the latest version was both a) expensive and b) complicated by poor documentation. Seriously, PHPProBid is one of the worst documented things I’ve ever had the misfortune to use. That said, version 7 is worlds apart from version 6 and it’s growing on me, so there is hope.

I took the decision to restart the site from scratch after I bodged the upgrade and I didn’t want to waste too much time on a rebuild when the site data was a few years old anyway. In the world of nappies, a few years is enough time for someone to finish with and get rid of their stash, rendering the user data useless.

Once the new version of the site was up and running, I created an email to advise the 15,000+ existing users that they needed to re-register. I send my mass mails with Campaign Monitor (because they’re awesome) but the 15k emails went over my limit with them, so I had to get approval on this. I explained the bodged site upgrade situation but they said that the data was too old to be marketed to as-is and I needed to run my list through a 3rd party verification service (more expense). That done, and 12k approved emails back in the system, I actually sent the mail (++expense).

At this point I begin to wonder how email marketeers make any money, because out of over 12,000 emails I had a 43.94% open rate with 3.84% unsubscribing — despite me clearly stating in the mail it was strictly one off to notify them their account was gone — and only 1.61% clicked the bloody website link.

ONE POINT SIX ONE PERCENT.

A third of that 1.61% have since re-registered on the site, giving me a current cost per user (adding up purchase price, software, add-ons, branding, etc) at approximately £23.43.

My ISA is currently barely above empty and I’m shitting bricks in case any big expenses come my way, but I’m crossing my fingers that the risk will pay off in the long term. Of course, you can help a girl out and give me some like / follow / share love if you like:

And if you know someone who uses, or is thinking about using cloth nappies? Tell them about the site of course :)

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Monthly post to confirm not-deadness (and other exciting news)

Not sure I made that blog title long enough? Anyway.. hi, here I am. Not dead. Which you probably already know because you all follow me on social media. Don’t you? Things have been a bit hectic lately. Last time I spoke to you I was just starting my new drugs. Which … oops, haven’t […]

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Giving in

I went to the doctors a couple of weeks ago and got my referral for sterilisation as mentioned back in January. The doctor tried to give me non-permanent long term contraceptive options but was obviously content that I had done my research and knew what I wanted as he consented to the referral. I can […]

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300ft is really quite a lot

Last week I told you all about Team SCA‘s bloody AMAZING all-female crew winning the 8th leg of the Volvo Ocean Race, and that in honour of their win I was encouraged to take part in a challenge that would test my boundaries. I picked the 300ft bungee jump: the equivalent of jumping off the […]

Risks, boundaries and a 300ft jump

Back in June 2015 Team SCA won the 8th leg of the Volvo Ocean Race which in its whole, spans 5 continents and over 39000 nautical miles. The first all-female crew to enter the Volvo Ocean Race in more than a decade, the women battled across 647 gruelling miles, which saw multiple crew members suffering […]

I’m 30 and nothing’s different

Well howdy. It somehow got to January 20th without me noticing. Funny how this time-passing-by thing works. I turned 30 in style, partying the night away with some of my favourite people. I even took two dresses to my party because I am that awesome. Came away with a car boot-full of presents too, which […]

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Now that’s out of the way…

So now the introspective waffle is out of the way, let’s talk about the small matter of me turning 30 in a few days. Not because of the turning 30 part, there’s nowt I can do about that (and I’m looking forward to being FABULOUS at thirty … or something) but the part where I […]

Be a little patient

We’re on day 3 of the new year and I’m yet to write any of my typical end of year posts for 2015: what I did for christmas, my review of the previous year, my goals for the next. It’s not that there’s nothing to say. I mean, 2015 saw me complete the remortgage on […]

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Chaos

As you may have figured out from my sporadic blogging of late, I’ve been a wee bit busy. Cramming in ALL THE WORK before Christmas so that I can have a proper holiday; trying to get kids in the right place at the right time for nativities and dinners and parties and this, that and […]

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London take two: part two

Those of you anxiously awaiting the news of my second ‘big’ London trip (hi mum) will be disappointed to know that there was little in the way of drunken clubbing and strip clubs this time round. Unfortunately my flu-like-bug recovery turned into a sinus infection while I was away and I ended up pottering about […]

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London take two

I’m in London tomorrow for a blogger event thing — something to do with cooking something, I don’t know, but I get to meet Kip and he’s as grumpy about “mommy bloggers” as I am — and as it’s a year since Gaz and I “did London” the first time so I figured I’d treat […]

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In which I complete a half marathon & my guinea pig makes the news

What a weekend. I’ve been panicking over the past few weeks about my half marathon, which I half-arsedly agreed to and failed to train for completing roughly 4 runs in the run up (the longest of which was 12km; a half marathon is over 21km!) Anyway, by some wondrous magical miracle I managed to complete […]

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