Going Nuud


I happened to casually mention to my brother via facebook messenger recently that I get quite sweaty. (There is context, something about exercise, I didn’t just randomly tell him I’m sweaty as that would be weird.) Some short time afterwards I saw an ad’ for Nuud deodorant on facebook itself. Ignoring the slightly creepy-stalker aspect of this — let’s pretend it was a total coincidence — my curiosity was piqued.

Nuud is marketed as a “carefree” deodorant: harmless, sustainable and revolutionary. I didn’t care for the marketing BS, but I was genuinely interested in the claim that this little deodorant was both effective for several days and actively prevented odour. Any sweaty bird will tell you that despite the supposed long-lasting effects of all commercial deodorants, they generally coat you in a sticky gunk which mask smells for a few hours, but move so much as an inch and you’re on your own. I shower daily but am usually a hot mess fairly early on.

Now that I’ve filled you all with the mental image of me dripping with my own filth…

I ordered a tube of Nuud at a cost of over £11, which is quite possibly the most expensive deodorant I’ve ever bought by more than double, and it arrived a few days later. It was a hell of a lot smaller than I expected, but more about that in a sec. I didn’t hesitate to test it to the max straight away, with a double session of taekwon-do first up and then Ironbridge Half Marathon the following day.

Nuud is not like any other deodorant I’ve tried. It’s a silver-beige coloured paste that you squeeeeeeeze out a tiny pea-sized amount of and then apply directly to the armpits. It spreads easily and is not sticky or difficult to apply. However, with it being such a tiny tube, not only have I been incredibly precious about the amount I’m applying but on the one occasion I accidentally squeezed too hard I was distraught that I’d wasted a couple of days worth in one go. It’s not normal, and probably not healthy, to be upset over deodorant.

Nonetheless, application mishaps aside, I have been genuinely surprised at the effectiveness of the deodorant. Taekwon-do, a half marathon, various gym sessions and general day to day life have put it through its paces and it has significantly decreased odour, to the point where even after 13.1 miles on a clear warm day Gaz mentioned a “barely perceptible smell”. Sexy.

In addition to the rigorous exercise test, it didn’t seem to matter whether I had shaved or not, with the first week of my self-imposed two week trial sporting a full armpit… bush? (Is there an equivalent slang term for armpit hair? Anyway…) This is a massive improvement on the vast majority of roll on and sticks that I’ve tried previously which just seem to coat the hair and do sod all for the actual armpit. As someone with a very relaxed attitude to society’s idea of what’s “attractive” when it comes to the removal of body hair, this is a problem more often than not.

I’m not surprised, however, that it definitely isn’t effective for more than one day (despite the marketing claims to the contrary). There is absolutely no way I’d get 3-7 days out of it as advertised even if I spent those days in bed (sleeping, you perv). If I worked out my usual amount over the course of 7 days on one application of deodorant I’d be a walking bug repellent by the end of the week. I prefer a thorough wash each morning and re-application, but the cost implication of this with >£11 deodorant is clearly huge.

tl;dr nuud works. It’s effective against odour by tackling the bacteria rather than just coating your skin in goop. It’s not left any marks on any of my clothes and I feel better fresher for wearing it. However, it’s fucking expensive for what you get and I’m not sure I can financially justify it with the amount I go through.

Back to being a sweaty bird I guess.

Update 02nd August 2018: Despite my original concerns that the nuud deodorant was too expensive to regularly use, I managed to eventually fall into a routine with it. I now get about 3-4 days out of an application, which although is at the low end of their use case is pretty impressive for someone as sweaty as me. I’ve now been using nuud deodorant for nearly 6 months and wouldn’t replace it with anything else.

Nuud product shot taken from their website.

Jem Turner jem@jemjabella.co.uk +44(0)7521056376

17 comments so far

  1. Ana said:
    On April 10, 2018 at 8:28 pm

    True. Have you tried making your own out of baking soda?

    • Katie said:
      On May 12, 2018 at 11:01 am

      This is really helpful having been a sweaty betty myself again it seems so expensive. I noticed the comment from Ana about making your own. How would I do this please x

      • Jem said:
        On May 14, 2018 at 2:04 pm

        Hi Katie :) I’m not sure about making your own – in the end I bought more of the Nuud. I managed to get into a routine of using the deodorant every other day, which (while not as spaced out as they suggest) gives me the best balance between overall consumption and freshness. I’m only just coming to the end of my first tube, so it’s lasted about 5-6 weeks altogether. I don’t use make-up or anything like that so I consider it my “cosmetic splurge”.

  2. Catherine said:
    On April 20, 2018 at 11:49 pm

    That is crazy expensive. :o the ingredients list looks quite short though – maybe you could try cobbling together something from raw ingredients, or see who on etsy is selling something similiar (if anyone at all) ?

  3. Pippa said:
    On May 3, 2018 at 2:08 pm

    I’m surprised, I used Mother Dirt which is excruciatingly expensive and now seemingly unavailable in UK. Looking round I stumbled on this and with Horse valeting, swimming, showering, shaving, or not etc I can reapply once every 4-6 days. You must be unlucky as I am very prone to being on the sweaty side and menopause doesn’t help that side of things at all.

    • Jem said:
      On May 3, 2018 at 2:44 pm

      Yeah, unfortunately I am abnormally sweaty. Nonetheless, I do seem to have managed to get into a routine whereby on my less intense-active days I don’t need to re-apply which has reduced my overall use.

  4. Deby said:
    On June 14, 2018 at 4:12 pm

    I use Nuud and I find it fine to use every three days, sometimes two days in the summer and as long as I wash regularly, it is great! I find it very cost effective as you only use a pea sized amount each time and my one little tube has lasted me ages so far. I have used aluminium free organic deodorants before but this is way better I find. Personally, I love it! Strange to love your deodorant but I do.

  5. Stacey said:
    On June 18, 2018 at 9:47 pm

    Hi Jem.
    I’m super sweaty too and also work out everyday of the week pretty intensely so I too was really sceptical of Nuud. But likee you I also found it works. I’m also like you in that I don’t find myself compelled to shave all my hair off either. ( as an aside and from one bushy girl to another how do the bald girls get any lather in the shower? Do they have to use those hideous bacteria farms called poofs?). Anyway I just did the maths and even with a similar squeeze mishap, mine caused by 8yo child, I realised with alternate day applications (and the odd forgetfulness induced 3 day cycle) I have managed to make my teeny tiny tube last the best part of 3 months. I used to use the sure max strength deo which was costing me £4.50 a pop when on offer which only lasted one month. It’s almost the same price for me and I get to feel a lot fresher and not sticky goopy sweaty. X

    • Jem said:
      On June 21, 2018 at 10:08 am

      Thanks for sharing your feedback from another hairy sweaty girl Stacey – love to know I’m not alone!

      I admit I’m one of the gross people that use bacteria-ridden poofs, for some reason it’s genuinely not occurred to me to lather up with my own body hair. I am intrigued and will try it out.

      re: cost – I’m finding it maybe slightly more expensive but for me it’s worth it to not be a) stale sweaty despite daily shower, b) sticky/goopy like you say and c) generally just feel like my underarms are “cleaner”. I’m on tube 2 of nuud and don’t plan on using anything else now.

  6. Adamina Carden said:
    On August 30, 2018 at 10:46 am

    I just bought the two pack so I can test it – as well as my housemates. I am also a bushy babe most of the time, as is one of my housemates, and I’ve been using a salt stick, because I had a horrible incident a few years ago involving an armpit cyst and I’m now super cautious about using any sprays or roll-ons, but have found that when I’m hairy the salt needs to be reapplied more than once per day. It does last a long time, and I’ll probably just keep it in my travel bag to keep down on liquids. I’m excited to try Nuud as I’m one of the lucky few who, even though I exercise a lot, don’t get too smelly too quickly, so hoping I’ll be on the higher side of average for applications ie. 7 days.

  7. Dittlekins said:
    On September 3, 2018 at 10:25 am

    Hi there. I also suffer from sweaty underarms resulting more often or not in terrible BO, but I’m fairly clean shaven in the pit dept and wondering will I still reap the same effects from it despite needing to shave every 3 days? Thanks!

    • Jem said:
      On September 3, 2018 at 12:11 pm

      Several people have said it works best on clean shaven armpits so I imagine it’d work even better for you. Some people have experienced a transition period while they literally sweat out the last of their old deodorant so you may have to give it some time to work.

  8. Lizzie said:
    On October 10, 2018 at 9:58 am

    Hi All,
    At last I appear to have found some sweaty kindred spirits. It’s nice to know that I’m not alone.
    I used Nuud for the first time yesterday and today I’m smelly, I didn’t even exercise!!My husband found it amusing that in my half awake state this morning the first thing I did was have good sniff under my arms and then fell fast asleep again…..disappointed that I could still smell myself!!
    Unfortunately I do have to shave regularly otherwise I smell even worse so I’m hoping Nuud won’t set my pits alight like other medicated type deodorants have done previously!
    I’m guessing for those of you who sweat it was just a slower process to getting to every other/ every few days? I will of course continue to use and will hopefully have some success at some point!
    Cheers Lizzie 👍

    • Jem said:
      On October 10, 2018 at 12:53 pm

      Hi Lizzie :)

      Nuud do say that there is a sort-of settling in period, where your armpits adjust from other deodorants that might have previously clogged your pores etc. I would recommend washing your armpits and re-applying the nuud every morning just for a couple of weeks to see if there’s any improvement. Hope your armpits adjust soon, haha :)

  9. Jay said:
    On October 26, 2018 at 5:41 pm

    Just a quickie rubbing lemon under your pits, letting it dry the showering it off gets rid of bacteria aswell…..i may try nudd thou as i too was stalked by an advert.I currently use perspirex or dricolor which work well although. Im guessing the fact they block sweat cant be good but man sweating less feels so dam good

  10. Claire Poley-Ryan said:
    On November 4, 2018 at 9:15 am

    Having read this feedback I still can’t understand how nuud works for a few days when you’re showering daily or swimming etc. Doesn’t it wash off?

    • Jem said:
      On November 9, 2018 at 2:36 pm

      One of the benefits of using nuud, and not being covered in sticky gross deodorant goop, is that I don’t need to shower daily. I can now skip showers whereas before I never would have considered it. ‘Unfortunately’ I work out regularly so still shower most days, but it’s an option if you’re not gym-mad like me.

      The website does advise that you can shower with nuud and it won’t wash off providing you don’t scrub the area, but I have found reduced effectiveness if I shower and don’t re-apply.


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