As we rapidly approach the 13th anniversary of me owning jemjabella.co.uk and my 15th year of blogging, I can’t help but think about how blogging (both my own, and on a wider scale) has changed over the years.
15 years ago it wasn’t uncommon for people to write blog posts thousands of words long. Blogs were in effect journals, diaries, a real look into people’s lives. And people read those entries, and replied: tons of comments per entry.
Slowly, slowly that changed. Blogs became less about the personal and more a collection of quick thoughts, pics, memes, links, quotes – truly the “web log” – and this in turn became tumblr, which is a vast and scary beast I’ve never been able to get to grips with.
Those who didn’t adopt tumblr have seen the blogging landscape change in other ways. From paragraph upon paragraph of text (some of us still take this approach, cough cough) to lists and clickbait titles; sparse photography — in part because of bandwidth issues and slow connections — to blogs that feature more pictures in one entry than I feature in a year; “vlogging” seems to have hit a new high; beauty and “lifestyle” (what even is this?) bloggers dominate blog link lists. Comments became “likes”, “shares”, “thumbs up” – a lot less effort and easier to do en masse.
I have always defended my “blogging for myself” position and remained firmly stuck in my ways but it’s no secret that my once vast audience and “e-fame” buggered off ooooh… about 5 years ago when I stopped blogging about interesting things and started blogging about children. I miss the days of variety, controversy, geeking-outtery (I think I just made that word up) and not just blogging about myself and my mental health. I want to start taking more pictures, talking more about the things I like and the places I go, not just how heavy I lifted or how much cake I ate this week.
Of course… I say this, but it’s likely nothing will change long term: I’ll probably be a bit more enthusiastic with photos for a week or two, wax lyrical about something that sounds vaguely lifestyle-y, but the reality is I’ll always be that boring blogger with the 800 word blog posts and 1 photo every 6 months.
I think I’m ok with that.