Last week I had a conversation with Gaz’s colleagues about my budget Monday shops, off the back of a one-off trip to Tesco for a single meal which Gaz did at a cost of over £40. Forty pounds for one meal! This is in comparison to my weekly shop, which I’m quite pleased to have recently got back down under £50 per week, averaging around £35 per week. However my smugness was short-lived, as I was challenged on the fact that some of this shop comes from online providers.
It’s true, I use Amazon’s subscribe & save to do a big chunk of my regular shopping. The ability to set frequencies, quantities etc on items that I use a predictable amount of: cat food, guinea pig food, cat litter and so on… this is invaluable both to my budgeting and planning ahead. Especially with a billion cats at home (slight exaggeration). Not only that, because Amazon’s service gives you incremental discounts on the items in your regular shop once you buy a certain quantity per time period, I currently get 15% off my pet foods, litter, and coffee… yes, we get through a lot of coffee.
This of course got me thinking about how shopping on the whole has changed over the past 10 years. One of the things I mention on my professional site is that I’m a busy mum, and use the Internet for the bulk of my shopping: it’s this frequent use in the role of “consumer” that gives me an important insight into how websites can best provide to their customers, and this makes me a better developer. If I understand the habits of people who buy, I can develop websites that make the most of those habits. Or that’s my thinking anyway.
Online shopping has radically improved over the past decade and as a result is generally my go-to for spending money, be that clothes and shoes or bigger stuff like electronic items, white goods etc. 99% of the time I research and compare a product online, and complete via a cashback or deal website to make the most of my purchase.
Surprisingly though, swiftmoney.com have recently surveyed 1000 members of the British public to see how people like to spend and a whopping 54% of people still prefer to buy in store (taken from the infographic below). In my opinion, shopping in a store — especially for ‘big’ purchases — lacks the flexibility and bargain-hunt-ability of price comparison and specification research. Not only that but with voucher sites, newsletter subscription benefits and aforementioned cashback (which has earned be back over £700 in just a few years, money I’d have not seen again shopping in-store), and the vast amount of online retailers offering comprehensive returns policies, detailed size information, an increase in the amount of media (photographs, videos, 3D views etc) that give you a full picture of what you’re buying… I really do struggle to see where the benefits of buying offline lie.
With ease of access on the mobile these days, my personal habits (aside from regular predictable purchases) are leaning towards bigger, bolder (and more impulsive) purchases on the go. With over half of purchases made on mobile as of 2016 and Google pushing a ‘mobile-first’ index to prioritise sites with a good mobile presence as of this year, I can see this kind of purchasing is only going to grow in popularity as we head into 2018 too. In my professional opinion, if you have an online store that isn’t mobile friendly 2018 will see your online purchases shrink as market share on mobile continuously increases.
Still, for all my waxing lyrical about buying online, this wouldn’t have happened in a store:
Maybe those 54% of people have a point.
Click to see full size infographic.
With the recent announcement over on my professional blog that I’m now celebrating 5 years of working for myself as a freelance developer, it feels somewhat bittersweet that I am also announcing the closure of one of my side projects: WAHMweb. It has been a labour of love over the past 5+ years. Designed originally… read full entry »
(This post doesn’t have an image attached to it because the search for “thinspiration” to demonstrate what I am getting at turned up some fucking horrific images and I don’t want to contribute to that.) Despite being a late adopter to Instagram (as per usual; I only downloaded snapchat this week) it is easily my… read full entry »
As I mentioned earlier this month, I recently followed some bloggers on twitter with the goal of inspiring me to blog more. It’s kinda worked: I have a lot of ideas floating about my head at the minute. Whether they’ll making it into an actual blog post is another matter, but step 1 complete. Winning! However,… read full entry »
Creative blog post title, huh? I’ve just come back from Gloucester, where I ran the Great Highnam Court 10km with Katy (again); slightly slower this year with 01:07:23 but I managed to not twist my ankle this time. It has made me realise that if I can run an injured 10km faster than I can… read full entry »
I followed a bunch of bloggers on twitter today. My grand plan is to follow, be inspired by their energy and regular posting, and thus start posting regularly again. Hahahahaha. Realistically, however, I’ve already noticed a worrying trend amongst these ~cool~ bloggers: they’re all young twenty-somethings with no kids, no mortgage and very few of… read full entry »
I was flicking through a thread on mumsnet last week — procrastination in action — about people who take lots of selfies. The consensus of opinion was that people who take a lot of selfies are vain, insecure and lacking self-esteem. Mumsnet’s AIBU, apparently the last bastion of social etiquette and good manners, thinks that… read full entry »
What do you do when you try and find a site that allows the re-sale of preloved cloth nappies but the only one that did exist has closed down operations? You buy the site of course. As briefly alluded to in the last post, I’ve bought into a new project which I’m hoping will give… read full entry »
It’s here! September 30th! The last day of Septemblog! I can now proudly say that for the first time in around 15 years of blogging I have successfully completed a blog-a-day challenge. I completely failed my supplementary challenge to leave 5 comments / follow someone new every day, and it’s probably best you don’t look… read full entry »
Yep, four days left in September and I’m getting seriously meta up in here: blogging about blogging about blogging. I don’t know whether it’s just the fact that I’ve been seriously rushed off my feet for the past week or so, what with travelling to and from Brighton for the SEO conference and then fitting… read full entry »
I’m currently stealing wifi from Gaz’s work in Shrewsbury having spent the day at the last Shropgeek (r)evolution conference. As the last talk – by Andrew Clarke – came to an end I got thinking about my origins in web development. In some ways it doesn’t seem like 5 minutes since I was publishing my… read full entry »
I’m sat in the concert hall at the Brighton Dome waiting for the keynote before I leave to head for Gloucester. It’s been a great day with some really motivating talks – considering I came for networking potential rather than specifically learning, I’ve taken away some great points and things to try out on topics… read full entry »