As I mentioned earlier this month, I recently followed some bloggers on twitter with the goal of inspiring me to blog more. It’s kinda worked: I have a lot of ideas floating about my head at the minute. Whether they’ll making it into an actual blog post is another matter, but step 1 complete. Winning!
However, one of the side effects of this is that I’ve realised how much the blogging world has become dominated by the concept of blogging for fame & money, and as such how everything has to be about optimising for this. Content marketing plans, social media strategies, optimal hashtag usage, best posting times, the right theme, the best bloggers to comment-spam in the hope of increasing your following which increases clicks and eyes and revenue and… aargh!
I’m not sure if people realise but *dramatic pause* blogging doesn’t have to be like this.
It is possible to just open your little blog admin panel and write about something. Write as the words appear in your head, without thinking “should I stick another keyword in here”, or “how many giant photographs should I use to reach peak hipster lifestyle blog status”. Don’t edit the shit out of it, don’t dress it up with fancy words and metaphors… just write.
Of course, that’s not to say that you shouldn’t think about those things occasionally. Heck, the giant lifestyle blog photos are winning me over. I sometimes bung some hashtags on my insta-snaps and look ma: I’ve fixed my broken theme. But maybe, just maybe, once in a while: let go.