A thread came up at Mint Pages in which the age-old question “how do I increase my hits?” was asked. Although I’ve covered the subject briefly before, it did raise an interesting point about
alt attributes. (That’s right,
alt attributes, not
I’m sure you’ve heard me nagging about alt attributes before in the context of validation and accessibility, but how many of you have thought of their value when it comes to SEO and — in particular — Google placement? Ryan, the chap who mentioned
alts in his post, said:
A tip I would give is to try and penetrate Google Image results if you can. I put at least one relevant image in every post on my personal gaming blog with relevant alt tags and all, and this gets me about 400 unique visits a day from Google Images traffic alone [..]
Now, for the majority, placing in Google Images isn’t going to do much because your topic-base is too narrow. However, there’s no reason why you can’t use good
alt attributes describing relevant images to raise interest and awareness in your pages for ‘normal’ Google searches. Why? Increased keyword placement.
Don’t take my word for it, I have proof, aha! As many of you are aware, I own and participate at the quilting bee. We’ve each got a unique membership number. For years I was the first result in Google for “403” simply because it was my membership number, and featured in the
alt attribute of my patch each time a member linked to me. Although my member number changed last year, I am already back on the second page of Google (.co.uk) for my new q*bee number “123”.
OK, so it’s obvious that nobody is ever going to search for “403” or “123” to come looking for me, but if you apply the same habits to images that are relevant to your website I believe this could help boost Google ranking/placement which in turn increases the potential visitor share for your website.