Quick SEO Tip

I didn’t think I’d ever need to explain this because it seemed pretty obvious but a recent conversation at Snark proved otherwise…

If you want to be listed in Google with your name (or any other word for that matter) you must include that name/word on your website. Search engines/spiders aren’t psychic and won’t be able to list you for a word that basically doesn’t exist to them. Even better is encouraging people to use that same word in link text back to your website: in button alt text as well as plain text links.