As my post on my decision to boycott Nestlé is doing the rounds on Facebook again (and I mentioned it on twitter this week) I thought I’d write an update on where I am with it.
Firstly, it’s important to note that I’m not just sitting on my computer moaning about unfair marketing. I support Baby Milk Action with paid membership, and by buying their anti-Nestlé / pro-breastfeeding products. BMA are responsible for keeping Nestlé on their toes by campaigning against their unfair labelling of artificial milks in developing countries, as well as leading the way on campaigning against companies targeting health workers with misleading advertising, etc.
Anyway… the actual boycott. I have completely cut Nestlé purchases out of my life, having not knowingly bought a Nestlé (or Rowntrees, L’Oreal, Body Shop, etc) branded product in over 2 years. I accidentally bought some Buitoni pasta not knowing it was a subsidiary of Nestlé but that, I think, is my only slip up. Considering that — prior to the boycott — I would purchase several Kit Kats a week, drank Nescafé coffees almost exclusively, regularly bought Nestlé cereals, ice cream, etc I am quite pleased with how easy to cut the company out of my shopping basket when I put my mind to it.
Of course, even if we assume that I spent £1000 a year on Nestlé products, that’s little more than a pebble in the ocean for this huge multinational monster. But… my post has been seen by over 30,000 different people in 2 years. Who knows how many of those people have removed even just one product from their lives, or talked about the boycott with someone else. I know of several people who now boycott Nestlé because of my post.
Every time someone thinks twice about buying a Kit Kat, I feel like I’ve achieved a small victory.
The Nestlé boycott is the longest running boycotts worldwide and Nestlé are one of the most boycotted brands in the UK. It continues to be necessary because they continue to use underhand techniques to market their artificial milks (not translating safety information on labels in foreign countries, trying to weaken baby milk legislation in a country where thousands of babies die because of inappropriate artificial milk feeding etc).
Why aren’t you boycotting them yet?
Update: Wikipedia has a full Nestlé product list including country-specific brands.