I have seen this picture doing the rounds on Facebook recently, mostly among parents who hail it as the right kind of thinking, not sexist, none of this “boys is blue, girls is pink” crap (which ironically LEGO embrace these days, sigh):
Now, don’t get me wrong, I like LEGO & I’ve talked about how it’s one of the few exceptions to my (albeit half-hearted these days) ‘no plastic toys’ rule. But I am really failing to see how this post is an example of a toy company getting it right.
Yes, it’s clearly a girl in the advert, but look at what she’s wearing. She’s dressed like a stereotypical boy. This advert doesn’t scream ‘gender neutral’ to me, it says pretty clearly that sure… girls can play, but only if they look and act like boys. I fail to see the revolutionary thinking there.