With Karl and I in the process of moving house, I have decided to indulge a little in one of my few obsessions: clocks. Since I was younger I have had this unexplainable need to know the time, and to have access to an accurate timepiece. I check my watch even if I already know the time; I constantly plot and re-plot my schedule (and still turn up late to work) down to the last minute. Anyway, Amazon’s range is a little slim so I searched on Google, and found Sendaclock.
Sendaclock have a fascinating range of clocks, and I’ve already spotted 3-4 that I am incredibly tempted to buy. However, there’s one thing putting me off: their website. Have a look for yourself, you’ll see what I mean. Lime green and yellow, default blue links and a
<blink> tag of all things. It just doesn’t give off a professional “aura”, and thus I find it hard to put my trust — and money — in their business.
I understand that these types of website are usually done in house, probably by someone with no interest or training in web design or knowledge of the ways of the PHP Ninja. On a personal level this reminds me of my own beginnings in HTML but on a professional level it makes me cringe, because I know that so much could be done for this site even on a small budget.
Without the trust of the consumer to make the “scary” initial purchase — particularly on the web, but equally relevant in store — what do we have to drive those sales? I hope Sendaclock know the answer to that question.